Wednesday, May 20, 2020

Essay about The Nature of War Clausewitz - 1374 Words

Clausewitz defines war as an â€Å"act of force to compel our enemy to do our will.† The nature of war is enduring yet the character of war changes over time. Current US strategic guidance is advancing the point of view that since the character of war has changed to focus on irregular wars then the US military should prepare for a future of irregular wars. This shift in focus forgets that the nature of war is enduring and in order to be successful, we must prepare for all types of conflict. This paper will define the types of conflict and the likelihood of each followed by a discussion of US strategic guidance and ending with an analysis of the training resources and force structure requirements needed to achieve success for all types of†¦show more content†¦The US strategic guidance places an emphasis on focusing on irregular warfare threats but does not dismiss the possibility of conventional threats. The National Security Strategy states: â€Å"We are strengthening our military to ensure that it can prevail in today’s wars; to prevent and deter threats against the United States, its interests, and our allies and partners; and prepare to defend the United States in a wide range of contingencies against state and nonstate actors. We will continue to rebalance our military capabilities to excel at counterterrorism, counterinsurgency, stability operations, and meeting increasingly sophisticated security threats, while ensuring our force is ready to address the full range of military operations.† The 2010 Quadrennial Defense Review is in line with the National Security Strategy when it states, U.S. ground forces will remain capable of full-spectrum operations, with continued focus on capabilities to conduct effective and sustained counterinsurgency, stability, and counterterrorist operations alone and in concert with partners. Irregular threats are therefore the focus of US strategic guidance and are in line with global trends for the most likely type of military action. Even though the focus of US strategic guidance isShow MoreRelatedClausewitz On Nature And Character Of War1486 Words   |  6 PagesClausewitz on Nature and Character of War There are no universal theories to explain the true nature and character of war, and any war theories are not a fact or absolute truth. All strategic principles are dynamic and contextual, so â€Å"every age had its own kind of war, its own limiting conditions, and its own peculiar preconceptions.† The battlefield environment of the 21st century will be the volatile, uncertain, complex, and ambiguous, and nature of war will be completely different because ofRead MoreCarl Von Clausewitz s The Fundamental Nature Of War1065 Words   |  5 Pages Carl von Clausewitz articulated a number of observations and principles describing the fundamental nature of war. First among these is his assertion that all military action, including war, is aimed at achieving a political objective. Additionally, he observed that each side in a conflict would resist the other with a degree of effort equal to the value of their political objective. Finally, he argued that it is essential to fo cus all efforts on overcoming an adversary’s principle sourceRead MoreCarl Von Clausewitz s Arming The Nation 940 Words   |  4 PagesCarl von Clausewitz, born in Burg bei Magdeburg, Prussia, was a general and a military theorist. He was influenced by the Napoleonic wars in which he fought. He served in both the Prussian and Russian army, and played an important role in initiating an alliance between Prussia, Russia and Great Britain against Napoleon. He served as the director of the Prussian War College and wrote his masterpiece On War, a work on the philosophy of war. His main goal was to examine war in all its aspects. ClausewitzRead MoreIdentifying War Essay1111 Words   |  5 PagesIdentifying War In order to describe what war is one has to define it. According to The Collins Dictionary war is 1. open armed conflict between two or more parties, nations or states†¦ 2. a particular armed conflict: the 1973 war in Middle East. 3. the techniques of armed conflict as a study, science, or profession. 4. and conflict or contest: the war against crime. 5. (modifier) of, resulting from a characteristic of war: war damage; war history. This is obviouslyRead MoreThe Theories Of Clausewitz And Creveld1364 Words   |  6 Pagesdifference in the theories of Clausewitz and Creveld? Nearly two and a half decades a dispute between the supporters of two theories about the war is taking place. Namely, the dispute over the trinitarian and nontrinitarian war takes from the appearance of the famous book written by Martin Van Creveld - The Transformation of War. The cause of the dispute is allegedly the existence of differences in understanding of the place and role of politics and its relationship with the war. The Clausewitz’s claimRead MoreThe Wars At The End Of The Cold War1617 Words   |  7 PagesThe wars at the end of the Cold War and the beginning of the new century are entirely different from the other ones, mainly since September 11th, 2011. The nature of the strategic environment of the warfare has undergone a series of transformations because of the globalization, technology, economic relationships, and cultural changes. They influence the war and create an environment characterized as volatile, uncertain, complex and ambiguous (VUCA). This new environment has shifted the conventionalRead MoreCarl Von Clausewitz s War And Strategy1543 Words   |  7 PagesCarl von Clausewitz is acknowledged to be one of the most influential writer on the topic of war and strategy. Despite the fact that Carl von Clausewitz wrote around 200 years ago his thoughts about the war remain relevant. This essay will explore to what extent the thoughts of Carl von Clausewitz can be adequate for explaining warfare in the modern era. The paper will introduce Clausewitz’s very systematic approach to the subject of war and will prove how useful it remains for formulating a definitionRead MoreWar Is A Human Endeavor1489 Words   |  6 PagesWar is a human endeavor. Humanity continually pursues solutions to counter evolving threats with the end of preserving power while also enabling peace. Civilizations resort to war to maintain their perception of this equilibrium. Defined threats and adversaries have changed throughout history, however, the essence of human nature and the base concept of conflict itself have not. Carl von Clausewitz’s theories on warfare capture the relationship between humanity and its application of war, remainingRead MoreWar Is The Root Means Of War1046 Words   |  5 PagesWar as we know is mostly about two countries fighting each other whether for part of a country or on some policies. It can also be between tribes within a country th at will fight among them. According to Antulio Joseph Echevarrà ­a II in Encyclopedia of Political Theory, Clausewitz defined war as an â€Å"act of violence to force an opponent to fulfill our will.† According to Clausewitz, â€Å"This definition establishes violence as the root means of war, while also affirming that its purpose is toRead MoreClausewitz Essay1170 Words   |  5 PagesClausewitz Clausewitz advocates attacking enemy â€Å"schwerpunkt† or centers of gravity. How does this compare with Sun Tzu’s prioritization for attacking important elements of national power? Which theorist provides the most useful guidance for determining the object of a strategy or strategies? Introduction Clausewitz’s attack of enemy centers of gravity and Sun Tzu’s prioritization of attack of important elements of national power provide contrasting approaches to the development of

Monday, May 18, 2020

Comparing Hamlet And Swagger - 1585 Words

â€Å"To be, or not to be? That is the question— Whether ’tis nobler in the mind to suffer the slings and arrows of outrageous fortune, or to take arms against a sea of troubles, And, by opposing, end them? To die, to sleep— No more†. One of the most famous lines from the play Hamlet by William Shakespeare, which basically is the main character, Hamlet debating on if he should live or die, if life is even worth it. This quote relates to my book Swagger by Carl Deuker because the protagonist Jonas’s friend Levi had the same question and he took the sad way out and believed he should not live anymore. This is just one of the examples that compares Hamlet and Swagger and there are much more similarities that are seen in the two books.†¦show more content†¦When he finds this out, he should have gone to the proper authority’s but, Levi being a shy boy told him not to do it which would cause Levi’s eventual death. â€Å"‘Levi I’m your friend. What’s the point if having a friend if you can’t talk to him? It can’t be that bad.’ ‘Its worse than anything you can imagine,’ he said finally, his voice thick with anger. ‘Tell me’ I said ‘when I’m alone with Hartwell, he asks me to do things’ he said in the darkness ‘Levi are you talking about sex? Is it sex you do’ ‘its sickening. I’m sickening’ ‘No Levi you’re not we have to tell somebody.’ ‘No I told you because you are my friend and I don’t want anyone else to know. I shouldn’t have told you’ ‘no its ok well put it aside for a while, okay?’ ‘okay’.† As shown Jonas should have just went to the authorities instead of wait it out and that could have saved Levi’s life. As you can see procrastination leads to tragedy in both novel and play and it could have been pre vented as easily as just not procrastinating. Another similarity between the novel and the play is the trust being broken by people that were close to the main characters. In Hamlet, Hamlet’s trust is broken by his mother and his uncle when they get married only two months after Hamlet’s fathers passing and Hamlet feel’s betrayed by his mother. Proof of this is shown in the following lines: â€Å"Oh, that this too, too sullied flesh would melt, Thaw, and resolve itself into a dew, Or that the EverlastingShow MoreRelatedCritical Analysis Of Othello1461 Words   |  6 Pagesreputation. A more literal interpretation of a metaphor can be found in the same scene,† I will rather sue to be despised than to deceive so good a commander with so slight, so drunken, and so indiscreet an officer. Drunk? And speak parrot? And squabble? Swagger? Swear? And discourse fustian with one’s own shadow? O thou invisible spirit of wine, if thou hast no name to be known by, let us call thee devil!† The modern text translation, â€Å"I’d rather ask him to hate me than ask such a good commander to accept

Wednesday, May 6, 2020

Sonnys blues literary analysis - 2558 Words

Jane-Clare Dauito Professor Thorstensen English Composition 2 11 December 2013 Within The Blues James Baldwin’s â€Å"Sonny’s Blues† is a story of how a distant and conflicting relationship between two brothers is saved by the powerful message within music. In â€Å"Sonny’s Blues† the music portrays a very powerful message. The story begins with Sonny being arrested for heroin use. Sonny’s older brother is a school teacher and did not want to believe that the news was true, â€Å"I didn’t want to believe that I’d ever see my brother going down, coming to nothing, all that light in his face gone out, in the condition I’d already seen so many others† (Baldwin 293). Sonny used his music and drugs to distance himself from all the negativity in his life.†¦show more content†¦Although Sonny’s addiction to drugs and love for music seemed similar because he used both to escape reality, they were inevitably more different. The empowerment Sonny got from drugs was nothing but an illusion, unlike the str ength he gained from music. â€Å"Sonny’s Blues† illustrates the ability to stay sane through the power of music. Sonny’s father died when he was fifteen and sadly â€Å"He and Sonny hadn’t ever got on too well. And this was partly because Sonny was the apple of his father eye. It was because he love Sonny so much and was frightened for him, that he was always fighting with him† (Baldwin 298). Sonny lost both his parents at a young age, which left him with his older brother as his only family. Sonny’s brother leaves for the army and â€Å"†¦already decided that he’d have to move in with Isabel and her folks† (Baldwin 302). Sonny was not in favor of the arrangement but he really did not have much of a choice. Sonny’s brother cheered him up by saying, â€Å"They got a piano at Isabel’s. You can practice on it† (Baldwin 303). Sonny stayed with Isabel and her folks, who tolerated him out of respect for his brother. Sonny’s loneliness caused him to seclude himself from everyone around him. Sonny used music to overcome the loneliness he felt. The music was how Sonny adapted to the new unfamiliar environment. Sonny played the piano every day until supper time. His brother says that â€Å"At first, IsabelShow MoreRelatedShort Fiction Stories: Sonnys Blues Essay748 Words   |  3 Pages This is my first time to read â€Å"Sonny’s Blues†. I think the reason for this short fiction wrote successful is great in portray the character and story details. The author James Baldwin use great literary elements to depict the story’s develop. I want to analysis the title, plot and flashback use in this short fiction. The first thing we will do to read an article usually read the title. Also, the title may become the reason for us to start read an article. Like me, sometimesRead MoreLiterary Analysis of â€Å"Sweat† and â€Å"Sonny’s Blues†1549 Words   |  7 PagesLiterary Analysis of â€Å"Sweat† and â€Å"Sonny’s Blues† Amelia Williams ENG125: Introduction to Literature Instructor: Deborah Zeringue December 22, 2014 As living and breathing human beings people are bound to experience some type of conflict. Conflict can be present within a person, between two people, between a person and forces of nature, and even between a person and their society. Conflict is defined as the struggle that shapes the plot in a story (Clugston, 2014, ch.4sect.1 para.4). When readingRead MoreAnalysis Of James Baldwin s Sonny s Blues 916 Words   |  4 PagesJames Baldwin’s story â€Å"Sonny’s Blues† tells the tale of two African-American brothers trying to survive in 1950s America. Both struggle with darkness in their lives, from drugs to bottling up emotions. The following sources were found Literature Research Center’s website. Each of the four sources will be evaluated for the quality of their information, as well as their usefulness on the topic of darkness in â€Å" â€Å"Sonny’s Blues†. Flibbert, Joseph. Sonny s Blues: Overview. Reference Guide to ShortRead MoreThe Light On Daisys Dock1263 Words   |  6 PagesIn the literary criticism How to Read Novels Like a Professor by Thomas C. Foster, Foster underscores the notion of character’s desires. In the literary criticism of chapter fourteen of The Light on Daisy’s Dock, Foster says that not only is the novel is driven by character’s desires but also character’s desires are often associated with symbols and conflicts. These symbols and conflicts guide readers in a significant way which readers will understand the message the author is conveying in the novelRead More Short Story Characteristics Essay623 Words   |  3 Pagesstories rely on many forms of literary devices to convey the idea of a uniform theme seen throughout the script. This theme is illustrated by using characteristics that are developed throughout the story such as, plot, setting and characters. The three main components a re developed throughout the story in order to guide the reader to the underlying theme, which is necessary as a short story lacking a theme also lacks meaning or purpose. The short story â€Å"Sonny’s Blues† by James Baldwin uses characterizationRead MoreWilla Cathers Pauls Case: A Literary Analysis1169 Words   |  5 PagesLiterary Analysis Pauls Case The protagonist in Willa Cathers short story, Pauls Case, is adolescent named Paul. Pauls problem is that he has trouble following rules. Paul has a problem with various kinds of authorities including his teachers, principal, and father. From Pauls perspective, his problem is society. Society does not conform to him and repeatedly makes attempts on him to conform to it. Paul is disgusted, repulsed, and bored by middle class life in Pittsburgh. Pauls real problemRead MoreAnalyzing Sonnys Blues Essay2151 Words   |  9 PagesAnalysis of Sonnys Blues Sonnys Blues was written in 1957, but carries a vital social message in our society today of people trying to understand one another and find their identity. Sonnys Blues not only states dramatically the motive for Baldwins famous polemics in the cause of Black Freedom, but it also provides an esthetic linking his work, in all literary genres, with the cultures of the Black ghetto (Reilly 56). To truly understand Baldwins purpose in writing Sonnys Blues aboutRead More Franz Kafkas The Metamorphosis and James Baldwins Sonnys Blues 1819 Words   |  8 Pagesthe development of an individual’s identity. Franz Kafka’s â€Å"The Metamorphosis† illustrates an extreme change in Gregor Samsa’s external identity and the overall outward effect it has on the development of his family. While James Baldwin’s â€Å"Sonny’s Blues† illustrates a young man struggling to find his identity while being pushed around by what society and his family wants h im to be. Both of these characters exhibit an underlying struggle of alienation but both also demonstrate a craving for belongingness

Case Study for Signed - Sealed and Delivered- MyAssignmenthelp

Question: Discuss about theCase Study for Signed, Sealed and Delivered. Answer: Feasibility Analysis Technical Feasibility It is analyzed that the project is technically feasible as the system design that it provided by the company in the initiation phase helps in meeting the needs of the customers. The organization wants to incorporate several features into the website so that the customers can easily provide their information, can print bills and can achieve information about the status of the project. For this various types of software, hardware is required which can be utilized in the project at an affordable price. The authentication risk that is associated with the system is managed by providing proper authentication to the system. The technological changes that are present in the service delivery is measured as well as estimated properly. Economic Feasibility It is identified that the entire project is completed within the budget that is estimated by the project manager at the initiation phase of the project. The project utilizes the resources properly, allocates them appropriately, follows the scope of the project and thus became successful in completing the entire project within the budget that they have forecasted. It helps in reflecting that the project is economically feasible. Operational Feasibility It is identified that the proposed project must be able to solve the problem of the Signed, Sealed, Delivered Company. With the incorporation of new feature in the website, the customers can login into the website which helps them the facility to provide information about each package that include deliver to, size, weight, address and more. The system also helps in providing tracking facility so that the customers can track the status of their packages. The system provides billing facility so that the customers can easily pay online and print their receipt with the help of this facility. This reflects that the system is operationally feasible as it helps in solving the complexity that the business faces. Requirement Analysis Functional Specification The functional requirements of the project include: Log-in facility: The website must provide log in facility to the customers so that they can enter in the webpage that helps in allowing them to enter appropriate information about each package that include deliver to, addresses, weight, size, type of service as well as category of information. Tracking feature: Tracking feature must be provided so that the customers can track their status at any time. It will be easier for them as it helps in providing information about the status of the delivery. Scheduling immediate pick up facility: The system must have the ability to schedule the immediate pick up depending on the types of service that is requested by the customers and on the proximity of the truck. Verification facility: The system must be able to verify the information that is provided during the ordering of the delivery so that the packages will be delivered to the right place. Billing facility: The system must provide billing facility so that the customers can easily pay online and print their receipt with the help of this facility. Authentication: The system must provide proper authentication so that the personal details of the customers must not be misused by other. Non-Functional Specification The various types of non-functional requirements include: Reliability: The system must be reliable so that proper packages should be delivered in time. Usability: The system must provide appropriate usability so that the customers are happy after utilizing the system. Proper maintenance: Time must be maintained properly in order to deliver the packages in proper time for providing effective services to the customers. Security: Proper security must be provided so that the personal information of the customers must be authenticated appropriately. Project Constraints The constraints of the project include: Scope: The scope of the project must be descriptive enough so that the project managers can properly complete the project according to it. If the project scope is not clear then the project managers will face problem in completing the entire project within the assumed data time as well as budget. Cost: The entire project must be completed within the cost that is estimated. If the project managers are unable to complete the project in the estimated cost then the organization will face financial crisis. Schedule: The activities of the project must be completed as per the project schedule. If the project managers are unable to complete the project according to the schedule then they will face number of problem in completing the entire project on time. Work Break Down Structure Figure 1: Work Breakdown Structure (Source: Created by Author) References Dusonchet, L., Zizzo, G., Favuzza, S., Massaro, F., La Cascia, D. and La Cascia, D., 2016. Feasibility analysis and study of a grid-connected hybrid electric system: Application in the building sector. He, W., 2014. A framework of combining case?based reasoning with a work breakdown structure for estimating the cost of online course production projects.British Journal of Educational Technology,45(4), pp.595-605. Kolisch, R., 2013.Project scheduling under resource constraints: efficient heuristics for several problem classes. Springer Science Business Media. Piaget, J., Inhelder, B. and Piaget, J., 2013.The growth of logical thinking from childhood to adolescence: An essay on the construction of formal operational structures(Vol. 84). Routledge. Song, Z., Hofmann, H., Li, J., Hou, J., Zhang, X. and Ouyang, M., 2015. The optimization of a hybrid energy storage system at subzero temperatures: Energy management strategy design and battery heating requirement analysis.Applied Energy,159, pp.576-588. Tomlinson, R. and Kiss, I. eds., 2013.Rethinking the process of operational research systems analysis. Elsevier. Yang, C., Wang, T., Li, Y., Yang, H., Li, J., Xu, B., Yang, Y. and Daemen, J.J.K., 2015. Feasibility analysis of using abandoned salt caverns for large-scale underground energy storage in China.Applied Energy,137, pp.467-481.

Management Methodologies Have Been Defined â€Myassignmenthelp.com

Question: Discuss About The Management Methodologies Have Been Defined? Answer: Introduction Project Management is a discipline that provides the Project Managers and the senior management involved in the projects with the set of principles and guidelines to effectively manage the projects. There are various organizations that carry out a number of different projects. The project management methodologies have been defined to make sure that the projects are managed efficiently and the success rate associated with the projects is high (Kerzner, 2009). The report analyzes and covers the requirements of the project management methodologies for three different organizations. The implementation plan, challenges and countermeasures to overcome the issues have been covered for every organization. PRINCE2 is the methodology that has been recommended for implementation in the organization A. This methodology has been selected because it will allow the organization to manage the project related risks and will also make sure that the projects and their associated requirements, resources, conflicts and disputes are correctly managed (Hedeman and Seegers, 2009). Implementation of Project Management Activity Project management activity and the selection of the same shall be a marketing level activity. The planning, execution and implementation of the same shall be done by the management. However, the selection of the management methodology to be applied shall be discussed with the operational level members of the staff as well. It is due to the reason that they will be able to share the project requirements and will aid in the better selection process. In the project of the implementation of the project management methodology, Project Managers and the Project Leaders shall be involved during the planning phase. It shall also involve the heads of the departments along with the team representative of every project. Implementation Plan The project management methodology that has been selected for organization A is Project In Controlled Environment (PRINCE2). The number of employees currently associated with the organization is 80 and the set of projects and business operations performed by the organization are also not varied. The implementation plan of PRINCE2 in organization A shall follow the following steps: Securing backing up of the improvements to be implemented must be taken. In the process of implementing the methodology, there will be a few modifications that will be made which shall not impact the project progress. A list of projects associated with the organization shall be prepared along with the mapping up of the project activities and project roles. The current project status on the basis of progress reports shall be highlighted. A strategic alignment between the project activities and the PRINCE2 methodology of the project management shall be formed. There are different stages that are involved in this methodology as starting, directing, initiating, controlling, managing product deliveries, stage boundaries management and closing. These stages shall be mapped with the phases of the project (Randolph, 2013). The set of best practices shall be defined along with the highlighting of project risk areas, conflicts and disputes. The matching handling measures shall then be listed. There shall be monitoring and control processes executed to understand the progress of the implementation and the underlying issues involved. A weekly report shall be submitted to the CEO and the board of directors on a weekly basis by each of the project managers. Set of Issues Absence of standards and best practices will lead to improper and inadequate implementation. There will be many changes that will be introduced which will be required to be managed. Absence of adequate project management skills may lead to errors and deviations (Muller and Turner, 2007). Big Bang implementation will cause failure. Addressing of the Issues There shall be organizational standards and focus defined to ensure that the implementation process that is carried out is adequate. The changes shall be managed with the aid of a change management plan covering the set of changes, methods to handle the changes and the reinforcement processes. The skills and knowledge of the Project Managers shall be identified and these shall be mapped with the PRINCE2 requirements. The implementation of the methodology shall be done in a phased manner. Implementation of all of the processes in one go will lead to failures. Benefits of Project Management Methodology to the Organization PRINCE2 is a widely recognized methodology that will provide the organization A with the common standards and frameworks to be used in the financial sector (OLeary, 2009). PRINCE2 does not require the involvement of additional tools or equipment for implementation. The employees will be provided with the knowledge of the methodology and they will be able to make use of the same on an immediate basis operations. There is a lot of documentation that is done in the projects that are managed using PRINCE2 as the management methodology. It will allow the organization to keep a track of its projects and will also assist in the expansion of the organization. There may be a number of project and operational risks associated with the financial services and solutions. Such risks will be managed easily by the PRINCE2 methodology for project management. Organization B is a company that is a building society with 600 employees and it has its area of operation in Australia. The customers that the company serves are also from Australia. The recommended project management methodology for the organization is Project Management Body of Knowledge (PMBOK). This is due to increased number of employees that are associated with the organization, more risk areas and more number of stakeholders that will be associated with the organization. PMBOK is the project management activity that shall be implemented in the organization. The implementation process must include the internal management along with certain external stakeholders as well (Pmi, 2013). The external stakeholders that should be involved in the implementation shall include the business analysts along with the business partners. The internal team that shall be involved in the implementation must include the senior management and leadership. The following steps shall be involved in the implementation of PMBOK in the organization. The implementation schedule shall be designed for the implementation of the PMBOK methodology at the organizational and project levels. The project scope, risk areas, budget, team and communication plan shall then be analyzed for every individual project. The PMBOK methodology shall then be implemented in a series of fives phases: Initiation Stage: A feasibility study shall be carried out for every project and a charter must be prepared on the implementation of PMBOK in the project. The planning must be carried out by forming a strategic alignment between the project activities and the PMBOK phases (Mirza, Pourzolfaghar and Shahnazari, 2013). The execution shall be carried out by carefully covering the project tasks and addressing the issues associated with every task and activity. The control stage shall cover the reviews, inspections along with the performance measurement. The last stage would be the closure stage in which the project management activities associated with the project shall be documented and the final deliveries shall be made. The feedback analysis on the implementation success shall then be carried out. The projects that will be mainly carried out in the organization will be large and huge because of the nature of business. However, in case of a small project, the project requirements must be analyzed properly to map the same with the PMBOK activities. The Project managers that are deployed shall be selected on the basis of their skills, knowledge and experience. The selection of the managers shall be done on the basis of the requirements of the project. The implementation plan must make use of the PMBOK guide and the journal articles that are available. Also, the guidance from the senior management shall be obtained to make good use of their past experiences (Kock, Heising and Gemunden, 2016). Benefits of Project Management Methodology to the Organization There will be a number of benefits that will be offered by the PMBOK methodology to the organization B. PMBOK will manage the projects from nine different areas such as time, knowledge, budget, resources etc. It will make sure that the overall project management is carried out with ease. A standard methodology and the set of best practices will be provided to the Project Managers which will make it easier to handle and resolve the risks, conflicts and disputes that will be related to the projects. The organization may look to expand in the near future which would require collaboration from a number of external partners and entities. The use and implementation of PMBOK in the organization will bring all of these different units on a single platform. This will make the process of expansion and collaboration with others easier and smoother. The project activities that will be associated with each of the projects carried out by the organization will also be mapped easily with the PMBOK guidelines and procedures. This will make sure that the project objectives are received. Organization C makes use of Capability Maturity Model Integration (CMMI) and is composed of 1200 employees. The domain of business of the organization is into technical services and solutions. Technology is something that is witnessing a lot many changes in the recent years. The technology that is in use at the particular instant may soon become obsolete. There are many changes and transformations that are happening in the field of technology and therefore, it is necessary to have a project management methodology in place that is flexible, adaptable and scalable in nature (Taymor, 2012). The project methodology that has been recommended keeping the factors of the organization into perspective is the agile methodology for project management. It will provide the organization with the required set of guidelines and the managerial abilities to make sure that all of the project activities are successfully achieved. Agile methodology is a project management methodology that is ad-hoc and value based in nature. It does not rely on a set pattern or a particular set of rules and guidelines for execution and implementation. There is also a close proximity with the clients that is maintained in the agile projects. The implementation of the project management activity in the case of organization C must include the involvement of the senior management of the company along with the target customer groups on the basis of the projects being executed. The customer feedback shall also be obtained in the matter and the implementation process shall be carried out accordingly. Implementation Plan The primary objective of every project is to meet the customer needs and requirements to attain highest customer satisfaction and engagement levels. The implementation plan that is designed for the organization must also keep the customer perspective in consideration during each of the steps. The following processes shall be included in the implementation plan. There shall be a definition of the strategy and the vision obtained from each of the projects being carried out in the organization. Also, the vision, mission and strategy statement of the organization must be obtained and analyzed. A bridge shall be formed between the organization and all of its associated projects in terms of the strategic alignment. The identification process must be carried out on the existing agile activities being carried out in the organization and the projects that are being executed. The level of effort to be applied for every individual project and in the organization as a whole shall be identified. Inter-operatibility shall be classified and identified so that the implementation process is based on the values associated with the projects. Sustainable development and design of the projects shall be amalgamated with the agile management processes by identifying the set of best practices and standards on the basis of the project factors (Peslak, 2012). The project resources along with the customers and other stakeholders shall be communicated and contacted for their suggestions and involvement. The ad-hoc process shall then be implemented and a final report shall be published. There is a lot of self-organization involved in the agile processes which will demand contribution from each of the employees working in the organization. This may be difficult to achieve. There is a lot of communication that is involved in the agile processes and ineffective communication may result in inadequate results. Risk management and control shall be integrated with the agile management methods which may go missing if not paid due attention to it. The journey of the agile processes requires a lot of improvement and the efforts need to be applied continuously. The employees of the organizations must be imparted with the trainings and knowledge of the agile processes. They shall be made aware of the agile practices and the level of involvement that will be expected from them. The communication framework and the set of client expectations must be made clear. The management must look in to the successful implementation of the same (Greenburger, 2016). The risk management plan comprising of risk assessment, treatment and control shall be defined in advance and shall be integrated with the agile processes. The agile team and the management involved must look and explore the methods for the improvement of the processes. Benefits of Project Management Methodology to the Organization The quality of the end-results that will be achieved with the implementation of the agile methods and processes in the organization will improve. This is because of the reason that the project requirements will be handled in a better manner and the client will also be communicated frequently. Any of the changes that would be required to be implemented will be communicated in a timely manner (Ayiri and Kudzanayi, 2017). The risk areas associated with the projects will also drop as the agile management will be ad-hoc and value based in nature. The return on investment that will be achieved on the projects will improve leading to better organizational performance. The rate of customer satisfaction and customer engagement will also improve. Conclusion Project management is one of the most important activities and areas that need to be applied and accomplished in the projects. There are a lot many project management methodologies that have been defined and it is necessary to make sure that the methodology that is selected goes well with the nature of the projects. There are three different organizations that have been covered in the report with different lines of business, number of employees, number of locations and customers. The project management methodology along with their implementation that has been recommended for the organizations is based upon all of these factors. These methodologies may also differ on the basis of specific project factors and the attributes. It is necessary to make sure that the Project Managers and the leadership that is deployed in the organizations has a correct combination of skills and knowledge to execute these management methodologies successfully. In this manner, the organizations will be able to achieve their objectives and the specific project goals with higher success rates. References Ayiri, G. and Kudzanayi, G. (2017). Embracing Customer Relationship Management (CRM) to Improve Organisational Viability by Small Businesses in Chinhoyi, Zimbabwe. IOSR Journal of Business and Management, 19(01), pp.50-54. Greenberger, L. (2016). Effective Communications for Project Success. Remediation Journal, 26(2), pp.121-128. Hedeman, B. and Seegers, R. (2009). PRINCE2 2009 Edition A Pocker Guide. [online] Available at: https://www.vanharen.net/Samplefiles/9789087535445_prince2-edition-2009-a-pocket-guide.pdf [Accessed 11 Sep. 2017]. Kerzner, H. (2009). Project Management: A Systems Approach to Planning, Scheduling, and Controlling. [online] Available at: https://honestyets.pbworks.com/f/Project+Management+-+A+Systems+Approach+-+10thEd.pdf [Accessed 11 Sep. 2017]. Kock, A., Heising, W. and Gemunden, H. (2016). A Contingency Approach on the Impact of Front-End Success on Project Portfolio Success. Project Management Journal, 47(2), pp.115-129. Mirza, M., Pourzolfaghar, Z. and Shahnazari, M. (2013). Significance of Scope in Project Success. Procedia Technology, 9, pp.722-729. Muller, R. and Turner, R. (2007). The Influence of Project Managers on Project Success Criteria and Project Success by Type of Project. European Management Journal, 25(4), pp.298-309. O'Leary, D. (2009). Downloads and citations inIntelligent Systems in Accounting, Finance and Management. Intelligent Systems in Accounting, Finance Management, 16(1-2), pp.21-31. Peslak, A. (2012). Information Technology Project Management and Project Success. International Journal of Information Technology Project Management, 3(3), pp.31-44. Pmi (2013). PMBOK Guide | Project Management Institute. [online] Pmi.org. Available at: https://www.pmi.org/pmbok-guide-standards/foundational/pmbok [Accessed 11 Sep. 2017]. Randolph, S. (2013). Projects and Complexity. Project Management Journal, 44(3), pp.e2-e2. Taymor, E. (2012). Agile Handbook. [online] Available at: https://agilehandbook.com/agile-handbook.pdf [Accessed 11 Sep. 2017].

Thursday, April 23, 2020

The Weight of a Social Life free essay sample

â€Å"Do you guys remember that time at Teo’s bonfire when we all sang to Drops of Jupiter? Oh my god that was such a fun night†, Em’s hazel eyes light up recalling the moment. â€Å"Remember that one time we slept in the tent on the beach and thought we heard a monster?† Sav chuckles, â€Å"It ended up being the neighbor’s dog, we were scared for nothing†. â€Å"Remember when we†¦Ã¢â‚¬  Actually, I dont. During the memorable, movie-like nights of high school that make for excellent stories, I could typically be found at home, nose stuffed into the my AP Biology textbook, hand cramped from rewriting all the steps of generating an action potential. While my three best friends tested the popular new Haywire Burger Bar after mini golfing, it was not uncommon to find me at the track doing hurdle repetitions and speed workouts. High school is a balance of intelligence, beauty, athleticism, and social life. We will write a custom essay sample on The Weight of a Social Life or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Like a balancing scale, any individual excelling in one facet must lack in another. Preferring books over most people, my drive to excel in school and athletics weighed down the metaphorical scale of high school, leaving me short in the beauty, but more importantly, the social life department. Em, my best friend, is a well-known socialite. Not only does she have an adorable relationship that many people envy, but she also rarely spends a Friday night without the company of others. Most sports teams can depend on Em cheering at every game. To Em, a B on a test is not an earth shattering, monumental crises. The hackneyed expression â€Å"opposites attract† rings true in our relationship, as I am devastated by receiving a B on a test and hardly think twice about missing a sports game if I have too much homework. For the first two years of high school, sleep and relationships were lost in order to go above and beyond the required work of assignments. Sitting under the bright overhead lights at my kitchen table one night taking notes for hours on the novel Beloved for the fourth night that week, my father walked in from parent teacher conferences, sharing that Mrs. Chausse, my English teacher, does not even check notes in order to demonstrate how the excessive effort I was putting forth was unnecessary. My father’s kind words â€Å"Don’t make everything a test of life† emphasized the need for balance in life. My overtired, overworked body absorbed that advice and the following night, rather than spending two hours on notes, the forty minutes of concise, critical reading notes was sufficient. The following day, rather than wrestling with a small precalculus assignment for forty-five minutes, the task was conquered in twenty which left time to go support our basketball team on their senior night. Ever since the night of parent teacher conferences, â€Å"don’t make everything a test of life† has become a personal motto. Rather than spending unnecessary effort on miniscule assignments, I have been pursuing the opportunity to be social in order to enjoy my high school experience. In thirty years, the probability of remembering the rules of balancing redox reactions is slim while remembering adventurous nights with childhood friends is much more likely; as a result, social life has become more prevalent in my life as I try to balance out the scales. A year ago, attending a baseball game with a group of girlfriends was practically unheard of due to homework. Though school stills remains a much larger priority than social life, today I often alter my strategy or schedule of completing assignments in order to incorporate social events into my high school experience. No one refers to me as a social butterfly yet, but I am certainly working on fi nding balance.

Tuesday, March 17, 2020

Introduction to New Venture Development

Introduction to New Venture Development Executive Summary Poor nutrition leads to obesity which in turn causes illness or even death. According to American Medical Association (AMA), the increase in health related diseases and illnesses have been caused by the increase in obesity and overweight rates. Some of these diseases include: diabetes, cancer, insomnia, heart diseases, and cardicascular disease. An individual’s body weight can be measured using body mass index (BMI). Research has found that, about 20% of adults suffer from obesity having a BMI of 30 or more.Advertising We will write a custom report sample on Introduction to New Venture Development specifically for you for only $16.05 $11/page Learn More More than 30% are overweight with a BMI of 25 to 29.9. Graph 1 shows the obesity and overweight for children between the ages of two and seventeen years in Australia. There is therefore a strong call for involvement to perk up diet and health in order to curb the illnesses associated with poor nutrition. Nutritionists have argued that, water, fruits, and vegetables can be used to counteract this problem (Sturm, 2005). The aim of this product is to promote healthy eating while trying to fight with the increasing rates of obesity in both children and adults. It has been noted that, people have forgotten their traditional foods and are now relying on highly processed foods which increase the cholesterol levels in the body. Many nutritionists and doctors advocate for the use of fruits in reducing this problem but we think dried vegetables would also do a recommendable job. This product aims at being the market leader not only in Australia but other parts of the world. It aims at providing the best nutrients in its natural form since it is not processed with chemicals. Since the product is in its dried form, it aims as reaching a big market and can stay for long. It will be available in major outlets where even the rich people (who rely on the processed food) can acc ess it easily. This report focuses on the target market for the product, the quality of the product and how it can be used to prevent obesity in both children and adults. Part one of this report focuses on the product itself, how it is made and the opportunities available. It also focuses on the industry that is responsible for creating the product and the pros and cones of that industry in dealing with the product. Part two dwells on the anticipated (financial) performance. This part focuses on the business model to be adopted for the product, the estimated starts of orphan crops include finger, millet, and yams; these are crops that have been neglected for along period of time although they are very nutritious. The advantage of these foods is that they contain high nutrients that have some medicinal value. In addition to that, the traditional vegetable and orphan crops if well preserved can solve the problem of food security that is being experience in most part of the world (Whit e, 2010). This products aims at reducing the high obesity rates that are evident in Australia as it also works as a supplement to the main dishes. This product is provided in its most natural form to ensure that all important nutrients are present for boosting better health. Our team aims at introducing the product to the rich people, the elderly and sick because these people are not very active and take very little exercises. It aims at targeting the rich because; these are people who have been relying on the highly processed food that is becoming a problem to their health (Biggs, 2006). The product will be branded in several colours that symbolize the different elements of the product. For example, national colours will be used to show the origin of the product. Food is a basic need and a right for each individual on the universe, however most people do not have access to nutritious foods and this has facilitated the development of health related complications. The product (dried traditional vegetables and orphan crops), is aimed at helping the larger Australian population that rely on junk foods for their daily meals. The Opportunity There are many opportunities in the market which our team aims to take advantage of in meeting customers’ needs through the creation of awareness of the new product. These opportunities guarantees successes of the product because issues related to health have remained unsolved for quite some time now. Australia is one of the developed nations and almost all food industries focus on the processed food because of the development in technology.Advertising We will write a custom report sample on Introduction to New Venture Development specifically for you for only $16.05 $11/page Learn More These foods seem easy to make and have been able to attract a wide population. However, they have not been able to solve the health related issues (which is a common problem) and instead they have accelerated the m. This has forced customers to incur additional costs as they seek for medical attention. This creates a very good opportunity for the dried traditional vegetables and orphan crops which guarantees sound health. The following table gives a summary of the factors that have created an opportunity for this new product Factor Opportunity Global increase in processed foods available in major outlets where they are accessed by everyone. People are no longer going to the market to purchase foodstuffs as they can get them in the supermarkets in their preserved form. Due to the increased need and demand for processed food. It has proved to be difficult to find a market for the fresh food products. This has resulted in the abandonment of the natural vegetables which contain high nutrients. To satisfy these customers, our product will be dried to ensure that it can stay for a longer period of time and will be available in supermarkets where other foods stuffs are stocked. Most people a re busy and hardly have time to do shopping after work. They prefer to shop during the weekends when they are relaxing. Most of the time they will go to the supermarkets because they are assured of getting everything under one roof as compared to going to the markets This creates an opportunity for the dried traditional vegetables. By branding them in different colours, they attract the customers’ attention and the content speaks for it self. This ensures that, this product is not swept out by other supplementary products. Good health is currently receiving both national and international attention. Many people have realized that, they are responsible for taking care over their health status and beyond what they can not provide, the government comes in. Dried vegetables and orphan crops would not have come at a better time than this. This product is assured of success because of the national concern of good health. Most international organizations are advocating for the use of vegetables in fighting heart disease, and other chronic diseases (National Institute of Health, 2010). Many international organizations such as the World Health organization (WHO) are fighting against increased obesity rates in Australia which has grown at a very alarming rate. This problem is common in children below the age of five years who are likely to develop health complications. To avoid this, these organization are discouraging customers from using highly processed foods and food reach in fats such as pizzas, because they are facilitating obesity in children (Morgan, 2010) Traditional vegetables such as cowpeas bunya nuts and Kakadu plums are the best solution to this problem. They are high in nutrients and contain less fat, if any. These products are also known to assist the white blood cells as they fight with disease causing organisms Powers (2007) noted that, people find it hard to avoid unhealthy foods and it has even become difficult for nutritionist to advice people on which food to take. It is therefore upon the government to ensure that people eat healthy foods. One way would be to raise the taxes on junk foods and make healthy foods (such as vegetables and fruits) available and affordable for consumption. This is a good opportunity for our dried vegetables and orphan crops because we will be able to purchase them at reduced prices enabling as to offer them to the customers at affordable prices. We are also assured of a ready market because the government is creating public awareness on the importance of organic foods. How will the Product be sold The dried traditional vegetables and orphan crops will be sold in supermarkets which are strategically located in both the urban and rural centres in order to reach a big population. They will be offered at affordable prices because the main aim of the introduction of this product is to promote health to all people. After drying, the product will be packed in small, medium sized and big t ins decorated in different colours and with the nutritious values well specified on the tin. They are to be placed alongside other products although the team plans on carrying out a vigorous advertisement to create public awareness. We also plan to open up a small store in Victoria because most of the target population is concentrated in this area. Start-Up Strategy We understand that, the introduction stage is the most expensive stage in the product life cycle. This is the stage when we expect to create public awareness in all areas. To achieve this, our team plans to take orders from major supermarkets while at the same time use direct sales representative to reach the areas that may not be served by the outlets. We expect our start up costs to be approximately $30, 000 with the advertising budget taking the bigger percentage (about 30%). Vigorous marketing will be carried out in the areas where the target consumers are located for instance, near hospitals, schools and colleges. T he team seeks to reach its target population by using printed brochures and small pamphlets that explains what the consumer stands to gain by using the product. The pamphlets will be offered for free for every purchase made. The other percentage will be used for the production process and to pay human resources. Most of this products will be imported from African for, instance Kenya because they have a wide variety of vegetables which are yet to be exploited. Our work will be to dry and package these products before offering them for sale. Performance and Financials Expected Performance During the first year after the product has been launched into the market, we do not expect to make much sales because the product will be in its introduction stage which needs a lot of advertisement in order to create public awareness on the availability of the product.Advertising Looking for report on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Most of the money collected from sales will be used for further advertisement in order to ensure that, the product kicks off during the growth stage. Since this is a natural product, we expect its sales volume to increase drastically towards the end of the first year so that a lot of profit is collected in the second year of operation. The cost of production depends on the type of vegetable and quantity, but since the product does not go through a lot of process, we expect one kilogram of vegetables or orphan crops to cost about $1.5 and the expected selling price is $3. This means that, our products will earn $1.5 gross profit per every kilogram sold. Some of this profit will be used to cater for the overhead costs while the rest will be saved as retained profits. During the first year, our team expects to sell more than fifty thousand kilograms of dried vegetables and orphan crops fetching close to one hundred thousand dollars as gross profit. This sales volume is expected to incr ease in the second year even though the product is expected to face some competition. During the second year, the product will be differentiated further and packaged in different tins with each tin containing different type of vegetable. Financial Analyses The expected financial performance for the first three years can be summarized in a table as shown below. Year Production cost/kg Selling price/kg Estimated sales (in kg) Gross profit Overhead cost Net profit one $1.5 $3 50, 000 $75, 000 $50, 000 $25, 000 two $1.5 $3 150, 000 $225, 000 $40, 000 $185, 000 year $1.5 $2.5 150, 000 $150, 000 $40, 000 $110,000 As noted earlier, during the first year of operation, we do not expect to make much profit because a lot of money will be used for advertisement. Also the sales are expected to be very low because people will not be familiar with the product. However, in the second year, sales are expected to shoot upwards while overhead costs declines due to reduced advertisement. Wi th time, competition will emerge in the market which is likely to force us to lower the selling price to at least $2.5 in the third year of operation. By lowering the prices we will be able to retain our market share although the overall effect will be a reduction in the profit levels. The product is expected to break even after three years since competition will have risen to significance levels. At this point, the product will be decline stage of the life cycle, instead of allowing the product to die; it will be sold to big companies Business Model The start-up capital will come from members’ contribution (which will be treated as share capital) and contributions from well wishers such as international organizations. Revenue model Having no other products in the market, our main source of revenue will be the sale of our products. With this revenue, we plan to start up other products and services to boost our revenue base and to ensure that our products do not die. Cost mode l Our costs include Product purchases Rent for the production centre Salaries and wages Transportation of both raw and finished products Paying contractors Licensing Market Market segmentation To ensure that our product does not die after reaching the maturity stage, we plan to use the cost leadership strategy. This is a strategy aimed at ensuring that costs remain as low as possible. It is a competitive strategy used by many organizations by giving them a competitive advantage in the market (Hitt, et al, 2009:81). Cost leadership strategy is an indication of how a firm’s theory in successful competition is centred on low costs and prices. It ensures that products of the same value are offered at a lower price in order to attract more customers. By using the cost leadership strategy, we will be able to position the product to target the average customers in the market with little or no differentiation. This strategy uses the low-margin high-volume kind of approach. Key areas in cost leadership are: materials, management of logistics and manufacturing. Consumers’ choices are complex and multifaceted. If consumers were concerned only about getting food at the lowest possible price, alternative agriculture would have a hard time taking hold, because industrial-style farming produces food cheaply. Consumers require the source of food that will be of most benefits to their bodies. Vegetables and orphan crops are the only type of food that can satisfy a wide range of consumers’ need. Most of the government health agencies and departments such as World Health Organization (WHO) have been fighting with the growing problem of obesity and unhealthy eating. They have been advocating for a modification in the health program to include more fruits and vegetable. Research has proved that, diets with a bigger portion of vegetables can lower or even prevent some illnesses such as cancer and heart diseases (World Health Organization, 2004). This is because diets rich in vegetables contain less cholesterol as compared to those rich in carbohydrates or proteins. Obese and overweight people are advised to increase their daily intake of vegetables as this will help them to maintain an incredible figure (Baourakis, 2004). This being the case, our product targets to reach people in hospitals, schools, colleges, and government institutions. By reaching these populations we are assured that our products get to the right people. The elderly people are also our main point of focus because they too need a lot of vegetables to help then in fighting diseases and to grow strong. Vegetables are digested easily and can also be used to clean the stomach. Competition and Risks Being a new product in the market, we are expecting to face some risks and competition although this will not deter us from further production. Having the government fight against junk food by taxing them heavily is a good opportunity for us and we will take full advantag e of it. To be able to survive in the competitive market, we will charge low prices for our products so as to attract a big market. The low cost also gives us a competitive advantage which is a significant entry barrier. By charging low prices, we are able to buy large volumes of goods from suppliers thus we enjoy economies of scale. However, being a cost leader we are prone to face some risks (Hosler, 2008). The first risk is that, in most cases, there is a danger of out competition on the basis of cost. If this happens, the leader will be forced to continuously reduce prices which may not be profitable in the long-term. The other risk is that, the persistent force to cut costs may engrave corners that displease customers because more often than not these low prices will result in the production of poor quality products. Porters’ Five Forces Model Porter developed a structure for analyzing the nature and extent of competition within an industry. His argument was that, in eve ry industry, there are at least five competitive forces which establish the nature of competition within that industry. These five forces apply to our product and are discussed below: Buyer’s bargaining power Buyers have the ability to determine which products will move first and which will not. It is through buyers that a company realizes its competitive advantage in the market. We expect our product to be subjected to the following buyers’ power. Low switching costs Buyers are many and are not concentrated This is a weak force since the buyers have limited bargaining power Competitive Rivalry in the industry Within the food industry, there are businesses which compete with each other for the available market share. These businesses either specialize in the production of similar products or differentiated products. This competition is based on: Low prices Quality Performance High exits barriers Little product differentiation High investment intensity Though th ere are several companies which offer high quality and low cost products, there is still great rivalry in the industry as products are close substitutes to each other. Threat of Substitutes Our product is likely to face many substitutes in the market. Other companies are likely to come up and offer similar products thereby threatening the survival of our product. Threat of entry Dried traditional vegetables and orphan crops product will enjoy the following barriers: Strong economies of scale Brand loyalty of customers Strong capital cost on entry Legal constraints Mergers and acquisitions It stands to win over the threat of entry in the market because; the government has put strong entry barriers. Supplies’ bargaining power Flexibility to the industry’s request Volume and price provided Concentrated suppliers High switching cost The suppliers bargaining power is weak over the buyers’ and could always lower their prices to ensure a share of the buyersâ⠂¬â„¢ prospective profit. Environmental Analysis SWOT Analysis SWOT is an acronym for Strength, Weaknesses, Opportunities, and Threats. In order to understand where our product stands in the Australian market, we have first to analyze the strengths and opportunities of the product as well as the threats and weaknesses that the product will be exposed to. Strengths 1. Marketing power growth- strong brand creation through cross-promotion 2. Strategic expansion through customer-focused innovations 3. High turnover growth 4. A strong market strategy 5. Strategically placed to fight competition Weaknesses 1. Low profit margins 2. Lack of a well thought future market strategy Opportunities 1. Increased economic development 2. An unfulfilled customer need 3. Rise in per capita income 4. Increased technological advancement Threats 1. Industry rivalry 2. Entry of new firms 3. Strong government regulations 4. Competition 5. Emergence of substitute products PEST Analysis Political Free and f air government which promotes equality Fair Trade Practices Consumer Protection Taxation policies Economic Factors affecting the GDP- for instance employment, inflation, and government spending More disposable income Seasonality issues Developed Australian economy Socio-cultural Lifestyle trends and consumer preferences Demographic changes Increased consumer spending Multi-cultural society Technological Innovation capacity Improved infrastructure Australia is among the technologically advanced nations in the world The forces described above helps in the determining the market growth (or decline) of our product and the implication of its strategic business unit. If an economic recession occurs, the economic forces would have a considerable bearing on the future market strategies through ripple effects on the political and socio-cultural factors. Political factors put a restriction on the development of the industry by putting tough taxes and regulation requirements. Aus tralia has been experiencing low tariffs barriers which have led to an expansion in the international trade thereby resulting in increased demand for food products. Australia’s economic growth potential is facilitated by its demographic advantage and could therefore open up opportunities for industry development. Although the Australian economy has been doing well and the future is promising, our product has to overcome some obstacles before it realizes its full potential. First there is the government requirement which it has to adhere to before being allowed to operate, increased capital costs, requirement of skilled labour force, and rivalry from other firms. To add to these risks, the product is not guaranteed of a ready market in the rural areas making it a risky undertaking. Exit Strategy Since we may not be in a position to continue the production of our product because of competition, we plan to sell it to one of the major food industries in the country. Depending on the circumstances, we may even choice to emerge with big grocery firms and continue producing the product. Another option would be to franchise our product so that we maintain our market share and even attract new customers. All this will depend on the performance of the product after three years of operation. Reference List Baourakis, G., 2004. Marketing trends for organic food in the 21st century, Volume 3 Marketing Trends for Organic Food in the 21st Century. World Scientific Biggs, M., 2006. Overweight and obesity in Australia Web. Web. Hitt, M., et al, 2009, Strategic management: competitiveness and globalization: concepts cases. London, Cengage Learning Hosler, A. S., 2008. Assessing retail fruit and vegetables availability in urban and rural underserved communities, Public health research, practice and policy, 5(4): A123 Web. Morgan, C., 2010. Should the government control; what we can and can not eat? Web. Web. National Institute of Health, 2010. DINE Healthy: Diet improvem ent software Web. Available at:  https://rtips.cancer.gov/rtips/programDetails.do?programId=286002 . Powers, S., 2007. Organic for Health. New York, Sandra Powers Sturm, R., 2005. Childhood obesity- what we can learn from existing data on societal trends, part 1. Public health research, practice, and policy Web. White, Anne, 2010. Why organic Food costs so much Web. Available at:  https://blog.mint.com/trends/organic-food-07082010/ . World Health Organization, 2004. Fruit and vegetable for health, Report of a joint FAO/WHO workshop, Kobe, Japan Web. Available at:  https://www.who.int/dietphysicalactivity/publications/fruit_vegetables_report.pdf .